My name is Carl Gold, and I am the author of Fighting Churn with Data.
For my day job, I am the Chief Data Scientist at Zuora, Inc. (NYSE: ZUO). Zuora is a comprehensive subscription management platform and newly public Silicon Valley “unicorn” with more than 1,000 customers worldwide. Zuora’s clients come from a wide range of industries, including software (software as a service, or SaaS), media, travel services, consumer packaged goods, cloud services, internet of things (IoT) and telecommunications. What all these companies have in common is that they sell their products as subscription services, and manage their accounts, subscriptions and billing using Zuora. Zuora is widely recognized as the leader in all things pertaining to Subscriptions and recurring revenue.
I joined Zuora in 2015 as Chief Data Scientist and created the predictive analytics system for Zuora’s subscriber analysis product, Zuora Insights. In this role I have been fortunate to analyze the subscriber churn at a large variety of companies, and over the years I have analyzed the churn of more than 50 companies.
Becoming an author has been opportunity for me to share my experiences fighting churn in hopes that it can help other companies thrive in the Subscription Economy.