Advanced Metrics for Customer Churn

In this post I’m going to explain why you need to use what I call “advanced” customer metrics in your fight against churn. If you are trained in data science, you would call this feature engineering because we are talking about designing the data (features) for an analysis. I’m going to make some examples from […]

Top 3 Lessons from Zuora’s Subscription Economy Index

Top 3 Lessons from Zuora’s new update to the Subscription Economy Index which I created: 1.  Subscription companies are Killing It. Subscription sales expanded at a record 24% for the year ending in March.   In comparison, traditional economy sales growing in the low single digits. 2.  But the laws of physics still apply. In Q2 […]