Subscription Economy

Top 3 Lessons from Zuora’s Subscription Economy Index

Top 3 Lessons from Zuora’s new update to the Subscription Economy Index which I created: 1.  Subscription companies are Killing It. Subscription sales expanded at a record 24% for the year ending in March.   In comparison, traditional economy sales growing in the low single digits. 2.  But the laws of physics still apply. In Q2 the largest subscription companies we tracked ramped up subscriber acquisition only to see Revenue Per Account fall flat, leading to…

Continue reading