Understand and Combat Subscriber Churn with Data Science
How to reduce churn with data science The answer will surprise you. Over the last few years I have analyzed churn at more than 50 companies, in my roles as Chief Data Scientist at Zuora*. What I have found is that in order to reduce churn with data science you don’t use the latest AI […]
Top 3 Lessons from Zuora’s new update to the Subscription Economy Index which I created: 1. Subscription companies are Killing It. Subscription sales expanded at a record 24% for the year ending in March. In comparison, traditional economy sales growing in the low single digits. 2. But the laws of physics still apply. In Q2 […]