machine learning Archives - Fighting Churn WIth Data

Churn Prevention with Reinforcement Learning

By admin | December 26, 2022December 28, 2022 by admin

Creating a churn propensity model is now pretty standard for data scientists. Today churn is the most common data science problem in the world, because every company wants recurring revenue. But how do you go from a churn model to churn prevention? It is much harder than it sounds. The Hazards of Model Based Churn Prevention Suppose you have a machine learning model that can predict churn. This is commonly known as a churn propensity…

Explainable Machine Learning Churn Prediction

By carlsgold | March 31, 2021November 6, 2022 by carlsgold

In my previous post on Machine Learning for Churn prediction, I showed that Machine Learning models (ML also known as AI) are the most accurate. But in the past, machine learning models suffered from being hard to explain. In my book, Fighting Churn With Data, I wrote that you should use Logistic Regression to explain churn. But I also showed that the machine learning model XGBoost gave higher accuracy. Now I recently learned about a…