Customer Lifetime Value and Churn

Customer lifetime value (CLV) is the foundation of recurring revenue business models: you recoup the costs and profit from a customer over their lifetime using your product, not from a single transaction. CLV is important because you need to make sure that the costs you spend to acquire and maintain your customers are worth it! […]

Top 3 Lessons from Zuora’s Subscription Economy Index

Top 3 Lessons from Zuora’s new update to the Subscription Economy Index which I created: 1.  Subscription companies are Killing It. Subscription sales expanded at a record 24% for the year ending in March.   In comparison, traditional economy sales growing in the low single digits. 2.  But the laws of physics still apply. In Q2 […]