Customer Behavior Correlation and Churn

This post explains how to understand customer behavior correlation and how it impacts your churn reduction strategies. Why Should you Care About Correlation Between Customer Behavior? My last  post was on understanding customer behavior and churn.  I demonstrated that customer metrics show you a lot about customer health. But many customer behaviors  are closely related.  […]

Churn Feature Engineering

This post is about one of the most important topics in data science: Feature Engineering!  More specifically, how to create great customer metrics for understanding churn, using feature engineering techniques. If you are operating any kind of product or service with repeated interactions with users or customers then you are probably collecting data about those […]

How to Reduce churn with data science

How to reduce churn with data science The answer will surprise you.  Over the last few years I have analyzed churn at more than 50 companies, in my roles as Chief Data Scientist at Zuora*.   What I have found is that in order to reduce churn with data science you don’t use the latest AI […]