Fighting Churn Archives - Fighting Churn With Data

Customer Lifetime Value and Churn

Posted on May 30, 2020May 31, 2020 by carlsgold

Customer lifetime value (CLV) is the foundation of recurring revenue business models: you recoup the costs and profit from a customer over their lifetime using your product, not from a single transaction. CLV is important because you need to make sure that the costs you spend to acquire and maintain your customers are worth it! […]

Advanced Metrics for Customer Churn

Posted on March 1, 2020April 27, 2020 by carlsgold

In this post I’m going to explain why you need to use what I call “advanced” customer metrics in your fight against churn. If you are trained in data science, you would call this feature engineering because we are talking about designing the data (features) for an analysis. I’m going to make some examples from […]

Fighting Churn With Data

Category: Fighting Churn

Customer Lifetime Value and Churn

Advanced Metrics for Customer Churn

Customer Behavior Correlation and Churn

Understanding Churn with Metric Cohorts

How To Create a Churn Dataset

Churn Feature Engineering

Fighting Churn with Data: How it Works

How to Calculate the Churn Rate with SQL

How to Reduce churn with data science