carlsgold, Author at Fighting Churn With Data

Advanced Metrics for Customer Churn

Posted on March 1, 2020March 1, 2020 by carlsgold

In this post I’m going to explain why you need to use what I call “advanced” customer metrics in your fight against churn. If you are trained in data science, you would call this feature engineering because we are talking about designing the data (features) for an analysis. I’m going to make some examples from […]

Customer Behavior Correlation and Churn

Posted on November 11, 2019December 17, 2019 by carlsgold

Understanding Churn with Metric Cohorts

Posted on July 27, 2019December 17, 2019 by carlsgold

How To Create a Churn Dataset

Posted on April 17, 2019December 17, 2019 by carlsgold

Churn Feature Engineering

Posted on February 24, 2019December 17, 2019 by carlsgold

Fighting Churn with Data: How it Works

Posted on January 22, 2019July 27, 2019 by carlsgold

When it comes to Real Money, in AI we DON’T Trust

Posted on January 9, 2019July 27, 2019 by carlsgold

How to Calculate the Churn Rate with SQL

Posted on January 1, 2019December 17, 2019 by carlsgold

How to Reduce churn with data science

Posted on September 20, 2018December 17, 2019 by carlsgold

Top 3 Lessons from Zuora’s Subscription Economy Index

Posted on September 19, 2018July 27, 2019 by carlsgold

Top 3 Lessons from Zuora’s new update to the Subscription Economy Index which I created: 1. Subscription companies are Killing It. Subscription sales expanded at a record 24% for the year ending in March. In comparison, traditional economy sales growing in the low single digits. 2. But the laws of physics still apply. In Q2 […]