In my previous post on Machine Learning for Churn prediction, I showed that Machine Learning models (ML also known as…
This article discusses using machine learning algorithms to forecast churn risks. Continued from Part 1, in which the XGBoost machine…
This post discusses forecasting churn risks using machine learning algorithms. In this article, I’m going to introduce the basic ideas…
Customer lifetime value (CLV) is the foundation of recurring revenue business models: you recoup the costs and profit from a…
Calculating churn probability is an important part of fighting churn because of three key use cases: Evaluating which behaviors are…
In this post I’m going to explain why you need to use what I call “advanced” customer metrics in your…